Jason Rosell is an American/Spaniard and is known as a television personality, artist, life, wellness, relationship, branding coach, celebrity trainer, author, keynote speaker, and one of the world’s premiere lifestyle and wellness experts founder of the award winning global wellness brand CALIENTE FITNESS for both english and spanish audiences.


Rosell has successfully built his brand by helping thousands of women and men transform their mental, physical and spiritual mindsets, lose weight and achieve their wellness goals through his carefully curated life coaching and fitness & food programs including his current Yummy Healthy Dinners and Yummy Healthy Recipe books.

Since 2018, his most successful program for clients has been his "Mind Right Body Tight Program" along with 1 on 1 mindset coaching he offers his clients via phone and zoom.


His incredible health & beauty transformations have been featured in several global publications including Women's Health and Men's Fitness. Rosell became the winner of Jillian Michael's and TRX reality TV fitness competition television series, Sweat Inc. His additional television appearances include Steve Harvey, Hollywood Today Live, Hallmark - Home and Family,  The Adam Carolla Show, Telemundo, American Latino, All My Children, Telemundo "Acceso Total," Saturday Night Live, VH1's I Love New York, I Love Money, Entourage and more.

Rosell also serves as a social media and branding strategist for individuals and companies seeking to revamp their online presence.

Watch TV shows with TV personality Jason Rosell





For Jason Rosell, his fitness and life coaching programs are more than just a lifestyle and a profession - it is a lifesaver. Jason was obese for most of his life. At the age of 21, he reached his heaviest weight of 225 pounds. Standing at just 5 feet 6 inches, he was 75 pounds overweight, physically unhealthy, broke, insecure and depressed. His daily routine of eating an entire box of Oreo cookies after work reached a turning point when one night, he dropped a cookie, couldn’t find it and after relentless searching finally found the cookie stuck to his oversized belly. At that moment Rosell made a profound commitment to change his life through diet and fitness. He developed his own unique health and fitness regimen by pairing his love of music with customized, small but highly effective workouts through which he ultimately lost 75 pounds and dropped 10 pant sizes. 

In 2010, he founded Caliente Fitness, a high-energy fusion of music, dance and workout routines designed as an alternative for people wanting to lose weight and build muscle both inside and outside of the gym. Renowned for his colorful, DVD and Digital fitness video series including Everybody Work it Out and Sexercise, (featured on the Steve Harvey and Today shows) he has dramatically transformed thousands of lives with his out-of-the-box programs.

Jason Rosell founder of Caliente Fitness

As a renowned, certified personal trainer, a healthy eating, weight loss expert and a dynamic, accredited life coach, Rosell has become one of today’s most recognized and effective lifestyle renovators. His approach combines positive thinking with aligned action to develop new, constructive belief and wellness systems through fitness and nutrition.

“What separates me from a traditional personal trainer or life coach alone is that I create multi-faceted action plans on how to live, organize, prioritize time, followed by fun, lifestyle food and fitness programs made for all ages and capabilities.” Jason Rosell


A bilingual speaker (born in New York, raised in Spain) and currently residing in Scottsdale, Arizona and Los Angeles. Jason Rosell’s outreach is worldwide


Creator/Inventor of the Mind Right Body Tight Program

Creator/Inventor of the Sexercise Workout

Creator/Inventor of EveryBody Work It Out

Creator/Inventor of Mind Right Body Tight

Huff Post Interview

The Today Show

Steve Harvey

E! Entertainment


Men’s Health Magazine

Women’s Health Magazine

Glamour Magazine

NY Daily News

Saturday Night Live

Finalist on Jillian Michael’s (Reality Show) “Sweat INC”

Hollywood Today Live

And many more….

• Jason also was the host, trainer and cook on the show "Being Fat Sucks", sponsored by Google with over 9.1 million viewers.

• Has graced many magazine covers and spreads on national/international magazines and has worked with some of Hollywood’s top entertainers.

When Jason is not working on various projects, he is involved with many charities such as The American Cancer Society, Rescue Humanity Foundation, and Walk with Sally.